Shega Media

Introducing SEM: A New Chapter in Shega’s Media and Audience Engagement Journey

At Shega, we exist to inform, educate, and drive better decisions by bridging gaps in information, data accessibility, quality, and infrastructure in Ethiopia and beyond.

We started as a niche small blog and have grown into a full-fledged information and data ecosystem, encompassing:
✅ An information platform ( Content, Jobs, Events, and Opportunities )
✅ An AI-powered data and intelligence platform
✅ Strategic services, including consulting and agency solutions

However, an integral part of this existence has always been catalyzing the entrepreneurial spirit that can drive Ethiopia and Africa forward.

When we started a few years ago, we focused on covering startups and technology companies, the trailblazers of innovation. Along the way, we’ve grown, and our written content alone reached over 500K users last year, with millions of views.

But we always knew Ethiopia and Africa need more, not just coverage of high-growth startups but also the stories of everyday builders, operators, and local business owners. Entrepreneurs who may not be in the spotlight but are transforming their communities one business at a time.

In all major economies, MSMEs are the backbone of innovation, growth, and job creation. The same is true for Ethiopia, yet their voices are often missing in the media, and the content they need is hard to access.

From a shoe shiner who left his rural community with big dreams to a small-scale manufacturer creating tools for local markets, these stories deserve visibility. More importantly, entrepreneurs and the people behind them need content, knowledge, and skills delivered in languages they understand and in formats they can easily consume.

That’s why we’re introducing SEM, a video-first media brand bringing practical, relatable business content to MSMEs and local entrepreneurs in African languages, starting with Amharic.

📍 Bite-sized, impactful videos
📍 Real stories from real entrepreneurs
📍 Actionable insights for local business owners
📍 Translate market trends, data, and macroeconomic developments into digestible information for small businesses

Because Innovation and building a business isn’t just for the disruptors—it’s for everyone who dreams and dares to start.

Check out some of our coverage on TikTok!

https://www.tiktok.com/@sem.media.et

Stay tuned!