9 Things You Need to Build a 7-figure Agency by Tim Stoddart
1. Skills
This one is obvious, but I want to go over it anyway.
The foundation of agency success is delivering results, and to deliver results, you have to be good at what you do.
Pick a skill and master it one day at a time.
2. Audience
You don’t want to be the agency that tries to serve every type of business.
Instead, focus on one audience (mine is rehab clinics).
This lets you specialize your skills and it makes your pitch more persuasive.
3. Irresistible Offer
If you get on a call with a client and what you do is “whatever they want,” you’re not gonna book a lot of clients.
Instead, create a standard offer that delivers results and has friendly guarantees, then possibly tweak it on occasion.
4. Active Client Acquisition
Early on, you’ll need to actively pursue clients.
Cold outreach is generally the best way to do so because it’s low-cost and has a low barrier to entry.
Pick a main channel (email, LinkedIn, etc) and A/B test your outreach until it starts working.
5. Passive Client Acquisition
You can build a massive business with just cold outreach, but later in the game, it’s not to build passive systems.
You can do so with paid ads, organic social media, and SEO.
6. Results Delivery
This game isn’t just about getting clients, though. It’s about keeping them.
And the best way to keep clients is by delivering results.
Keep refining your skills and offer until continuing to partner with you is a no-brainer.
7. Customer Service
Customer service is the other major factor in keeping clients.
Be polite, do what you say you’re gonna do, and answer messages quickly.
Just be fair and friendly. It’s not hard to have better customer service than most.
8. Team + Systems
The items above will get you to $10k-50k per month, but if you want to keep going, you need a team and systems that guide them.
Start by writing out all the processes you go through as a solo agency owner, then hire those out one by one.
9. Persistence
I’d love to tell you that this will happen fast, but it almost certainly won’t.
For most people, it’ll take at least a couple of years.
If you give up too soon, you’ll definitely lose.
If you stay in the game, you have a shot at winning.
1. Skills
This one is obvious, but I want to go over it anyway.
The foundation of agency success is delivering results, and to deliver results, you have to be good at what you do.
Pick a skill and master it one day at a time.
2. Audience
You don’t want to be the agency that tries to serve every type of business.
Instead, focus on one audience (mine is rehab clinics).
This lets you specialize your skills and it makes your pitch more persuasive.
3. Irresistible Offer
If you get on a call with a client and what you do is “whatever they want,” you’re not gonna book a lot of clients.
Instead, create a standard offer that delivers results and has friendly guarantees, then possibly tweak it on occasion.
4. Active Client Acquisition
Early on, you’ll need to actively pursue clients.
Cold outreach is generally the best way to do so because it’s low-cost and has a low barrier to entry.
Pick a main channel (email, LinkedIn, etc) and A/B test your outreach until it starts working.
5. Passive Client Acquisition
You can build a massive business with just cold outreach, but later in the game, it’s not to build passive systems.
You can do so with paid ads, organic social media, and SEO.
6. Results Delivery
This game isn’t just about getting clients, though. It’s about keeping them.
And the best way to keep clients is by delivering results.
Keep refining your skills and offer until continuing to partner with you is a no-brainer.
7. Customer Service
Customer service is the other major factor in keeping clients.
Be polite, do what you say you’re gonna do, and answer messages quickly.
Just be fair and friendly. It’s not hard to have better customer service than most.
8. Team + Systems
The items above will get you to $10k-50k per month, but if you want to keep going, you need a team and systems that guide them.
Start by writing out all the processes you go through as a solo agency owner, then hire those out one by one.
9. Persistence
I’d love to tell you that this will happen fast, but it almost certainly won’t.
For most people, it’ll take at least a couple of years.
If you give up too soon, you’ll definitely lose.
If you stay in the game, you have a shot at winning.