Spectator sports like football are normally zero sum games for a good reason. It is more exciting for crowds to watch players striving mightily against one another than to watch them conniving amicably. But real life, both human life and plant and animal life, is not set up for the benefit of spectators. Many situations in real life are, as a matter of fact, equivalent to nonzero sum games. Nature often plays the role of ‘banker’, and individuals can therefore benefit from one another’s success. They do not have to do down rivals in order to benefit themselves. Without departing from the fundamental laws of the selfish gene, we can see how cooperation and mutual assistance can flourish even in a basically selfish world.

"12. Nice Guys Finish First"
The Selfish Gene
by Richard Dawkins