We're proud to announce that Shega has launched an Integrated Community Radio and Ground Activations initiative as part of the AKOFADA project's Behavioral Change Campaign, aiming to reach 3 million adults in rural and semi-rural areas of Ethiopia to foster trust and adoption of digital financial services.
This impactful initiative seeks to partner and empower 8 community radio stations and 11 on ground DFS promoters across 10 locations in Ethiopia.
Mr. Mohammed Endris, Director General of the Ethiopian Media Authority, kicked off the event with an insightful opening remark, emphasizing the significance of collaborative efforts in fostering financial inclusion across the nation.
We’re honored to spearhead this transformative project and look forward to the positive impact it will bring to communities throughout Ethiopia
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