The information marketing industry is a gold mine, which only a few have harnessed effectively. In the book
"Cash Your Brain" 📚📚📚
Ezra Danjuma Akama shares easy strategies that can help anyone make money from the use of their brains. Here are 10 key lessons from the book:
1) You have to believe in your heart of hearts that you have abilities within you worth being paid for. The first point of starting is the knowing that if you put your brain to the task of making from these abilities, it will happen absolutely.
2) Usually, people want to know what they are paying for. Until they perceive it as a product, they will not pay for it - this is why it is a must to productize what you have in your brain: thought, knowledge, experience, skills, research information, etc.
3) Productization is about birthing value (i.e giving life and expression to an idea) such that it qualifies for payment in the marketplace.
4) Once a person changes the entire orientation of his product’s value proposition, people will perceive the product as valuable.
5) People’s pasts (empirical knowledge) can be of help to other people to navigate their paths and avoid pitfalls, this is why it can be productized too.
6) People’s social media platforms, no matter how small they are, are their digital domains and their first marketplace - develop and take good advantage of yours.
7) If you want to cash your brain, you must ensure that you define the impact or the kind of transformation your intended product will cause before you begin.
You need to know your product so well that you will know who it is meant for because your product cannot be for everybody.
9) If you want to sell your products effectively, it is easier sold with an offer than being marketed just as a single product.
10) Adding bonuses to your product alone doesn't make a good offer, an offer has a character - its character is what defines it as an offer. Do not tell people about the features that distinguish your product, tell them the distinguishing power the product has to deliver to them the results they desire.
@Business_CryptoT
"Cash Your Brain" 📚📚📚
Ezra Danjuma Akama shares easy strategies that can help anyone make money from the use of their brains. Here are 10 key lessons from the book:
1) You have to believe in your heart of hearts that you have abilities within you worth being paid for. The first point of starting is the knowing that if you put your brain to the task of making from these abilities, it will happen absolutely.
2) Usually, people want to know what they are paying for. Until they perceive it as a product, they will not pay for it - this is why it is a must to productize what you have in your brain: thought, knowledge, experience, skills, research information, etc.
3) Productization is about birthing value (i.e giving life and expression to an idea) such that it qualifies for payment in the marketplace.
4) Once a person changes the entire orientation of his product’s value proposition, people will perceive the product as valuable.
5) People’s pasts (empirical knowledge) can be of help to other people to navigate their paths and avoid pitfalls, this is why it can be productized too.
6) People’s social media platforms, no matter how small they are, are their digital domains and their first marketplace - develop and take good advantage of yours.
7) If you want to cash your brain, you must ensure that you define the impact or the kind of transformation your intended product will cause before you begin.
You need to know your product so well that you will know who it is meant for because your product cannot be for everybody.
9) If you want to sell your products effectively, it is easier sold with an offer than being marketed just as a single product.
10) Adding bonuses to your product alone doesn't make a good offer, an offer has a character - its character is what defines it as an offer. Do not tell people about the features that distinguish your product, tell them the distinguishing power the product has to deliver to them the results they desire.
@Business_CryptoT