₿ BLOCK LAUNCHES BITCOIN CAMPAIGN FOR 60M CURIOUS AMERICANS
Jack Dorsey’s Block debuts its first major consumer ad campaign: “Bitcoin Does.” Targeting 60M Bitcoin-curious Americans, it promotes Bitcoin as usable money—not just an asset.
Ads run on YouTube, X, Instagram, Meta platforms, Fox Sports, and select cinemas through Dec 31.
No hype on price. Instead, focus on utility:
Cash App supports Bitcoin transactions.
Square enables merchant Bitcoin payments.
Bitkey offers self-custody for mainstream users.
But ads don’t equal adoption. The real test? Getting people to *spend* Bitcoin, not just hold it.
Institutional adoption asks: “Who will hold Bitcoin?”
Block asks: “Who will actually *use* it?”
#Bitcoin #CryptoForAll #SelfCustody
Crypto Edge
Jack Dorsey’s Block debuts its first major consumer ad campaign: “Bitcoin Does.” Targeting 60M Bitcoin-curious Americans, it promotes Bitcoin as usable money—not just an asset.
Ads run on YouTube, X, Instagram, Meta platforms, Fox Sports, and select cinemas through Dec 31.
No hype on price. Instead, focus on utility:
Cash App supports Bitcoin transactions.
Square enables merchant Bitcoin payments.
Bitkey offers self-custody for mainstream users.
But ads don’t equal adoption. The real test? Getting people to *spend* Bitcoin, not just hold it.
Institutional adoption asks: “Who will hold Bitcoin?”
Block asks: “Who will actually *use* it?”
#Bitcoin #CryptoForAll #SelfCustody
Crypto Edge